B-to-B mailers start strong
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances
Catalog
Another quarter, another paper increase
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging
Mailing replay
It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that
No April catalog showers
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub
Timing is Everything: Schedule Mail Based on Channel Strength
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI
Live From the ACMA Forum: So Long, Saturday Mail Delivery?
Washington–The U.S. Postal Service has reached a pivotal juncture, said Dan Blair to attendees at Thursday
Live From The ACMA Forum: “Do Not Mail” a Hot Potato
Washington–Nobody in the catalog industry wants to see Do-Not-Mail legislation passed.