Pros and Cons of Renting Names Through Databases
Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things
Catalog
Bits and Pieces Sold
Gifts and games cataloger Bits and Pieces
Live from ACCM: Get Your Catalog Covered
Orlando, FL–Just how important is the cover art to the success of a catalog drop? It could very well determine if a customer even opens it.
Drive Web Traffic with Catalogs
Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?
No More Bloomingdale’s By Mail
Thirty years after it launched the book to target affluent customers nationwide, Bloomingdale’s is discontinuing its Bloomingdale
Yankee Candle Closes Illuminations Headquarters
Less than two years after Yankee Candle Co. acquired Illuminations in a $22 million cash deal, company officials have closed the Illuminations
Soft Surroundings to Open Two New Stores
Apparel, home d
Bare Necessities Launches Catalog
Online intimate apparel merchant Bare Necessities has launched its first-ever print catalog, with an at-home date of May 14.
Why Overmailers Get No Response
Are you overmailing? Don