Don’t Give Up on Co-registration
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
Catalog
Levin steps down, wants to buy SI
Jerry Levin resigned March 10 as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring
Driving Value in Your Direct Marketing Business
How do you improve the value of your business? It’s a big topic, because it dovetails with what company owners work to do every day. But since we’re in
Fewer February books received
Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct
Gifts and collectibles names not so generous
The gifts and collectibles catalog segment lost about 650,000 names roughly 3% in 2007, according to New York-based media brokerage firm ParadyszMatera.
Celebrating our silver year
In some ways it’s hard to believe that this magazine is turning 25 this year. In other ways, it’s difficult to imagine the catalog now the multichannel
Time for a Redesign?
When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales
Word-watching for fun and profit
As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection.
Postal reform makes USPS a parcel delivery contender
In the packaging business, the U.S. Postal Service has lagged behind competitors such as United Parcel Service, Federal Express, and DHL due to pricing
A faint fourth quarter
For many of the nine publicly traded business-to-consumer merchants tracked by Multichannel Merchant, 2007 went out with a whimper. Four of the nine companies