ACMA Joins Forces With PostCom
The American Catalog Mailers Association (ACMA), formed nearly one year ago, has joined the Washington-based Association for Postal Commerce (PostCom). What
Catalog
Building the List
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
Cut Back on Starbucks, But Don’t Stop Prospecting
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
How to Build Better Zip Models
If the recent postal hikes did nothing else, they prompted mailers to do more analysis. For example, some are testing zip models and gleaning significant insights.
A catalog redo for peanuts
Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company
Quebecor World’s outlook
While officials with Quebecor World insist it’s business as usual in the wake of the Jan. 21 Chapter 11 bankruptcy protection filing, some industry experts
More layoffs, likely sale for Lillian
Things have gone from bad to worse for Lillian Vernon. Two months after it cut 25% of its staff, the struggling gifts and housewares cataloger on Feb.
AND NOW FOR SOMETHING DIFFERENT
If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re
Do Printers Get It?
They may have a role to play. But traditional printers aren’t necessarily the best people to talk about digital printing, says Stefan Agustsson, vice
Hot type
A digital printer is like a gym membership the only way to get results is to use it. But too few marketers are, says Jim Schleck, chief operating officer