Mailers Face a May Postal Hike
The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.
Catalog
The Next Big Thing: Advanced Analytics
Yes, models can help you predict response to a campaign. But you can also use them to learn more about the customer
DM Layoffs Continue, Hiring Outlook Grim
Executive recruiter Jerry Bernhart expected to see a rash of direct marketing industry layoffs and hiring freezes this quarter.
Gardening catalog names wilt a bit
Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the
November catalog mailings up 2%
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service
SHORT ORDER
The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,
AmeriMark buys Dr. Leonard’s finally
It took a while more than four month since news of the deal got out but AmeriMark Direct officially bought fellow multititle cataloger Dr. Leonard’s Healthcare
THE KEY TO Comailing
Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing
My annual best and worst
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde