Making Sense of the Coming Parcel Rate Hikes
The 2008 parcel rate increases will, collectively, be the largest in recent memory. Matching United Parcel Service
Catalog
The Hot New Medium: Postcards
Forget e-mail. Forget the Web. It
Testing for Profit Fatigue
How many times should you mail your buyer file? Here
Reform a reality for next rate hike
It’s official: Future postal rate increases will follow the provisions of the postal reform bill passed a year ago. That means rate hikes will be tied
Not a September to remember
Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
The Layout of the Land
When L.L. Bean began expanding its stores beyond its Freeport, ME-based flagship location, the venerable outdoor gear and apparel cataloger was challenged
The elusive impulse factor
Since the declining days of the Sears & Roebuck and Montgomery Ward big books or maybe earlier than that catalogs have been in a competitive battlefield.
Children’s market growing up
From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational
New tricks for Old Pueblo
AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users
Lane Bryant catalog in, Regalia title out
You launch some, you lose some. A week after unveiling its long-awaited Lane Bryant catalog, Charming Shoppes on Nov. 8 announced it would close its Regalia