BUT WHAT DOES YOUR INTUITION TELL YOU?
We all know that square-inch analysis is nothing to scoff at. The best multichannel marketing companies are successful because they build their catalogs
Catalog
FIRE UP your creative team
It happens to every creative department. Between tight schedules, last-minute revisions and rush projects, the creative staff falls into a rut. Designers
All Aboard Toys Launches Print Catalog
Online retailer All Aboard Toys is getting on the catalog train with the launch of its first print book.
15 Tips to Combat Parcel Rate Increases
All the parcel carriers will complete their 2008 pricing announcements in the next few weeks. Given the size of the increases announced so far, multichannel companies need to look at all options open to them and develop short and long-term strategies to reduce the impact.
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
Kurtz to be Honored by HVDMA
Brian Kurtz, Boardroom
Alternatives to the List Rental Market
Brokers have learned to live with co-op databases, and a few list firms have started their own. But some merchants are going straight to Abacus or NextAction.
The Hidden Gold: Ship-tos and Giftees
Want to tap into some overlooked names? Try the ship-tos and giftees on your house file. They will respond better than requestors and on a par with your older buyers.
But don
Using a Zip Model for Retail Store Drivers
Zip modeling can be used as a prospecting technique – you order lists or models with your highest penetrated zip tiers as a select. It can also be used as a suppression method on your house file by purposefully not mailing your lowest penetrated zip tiers on older, low-frequency, low-dollar buyer segments.
Postal: Rate Hikes Will Follow Reform Bill
Catalogers can breathe a sigh of relief: It