Catalog
More Merchants Report Soft December Finish
This week, there are more up-and-down results coming in from crosschannel retailers. And two reports indicate spending overall was down in December.
Killough Out as Delia’s CEO
Delia’s CEO Walter Killough has agreed to step down on April 1, four months before his contract is set to expire. The company has begun a search for a new CEO, and Killough may agree to continue to serve as CEO of Delia’s for a limited period of time after April 1, according to a press release.
Snapfish Catalog Drives Web Sales and Traffic
Old-school catalogers can learn a few lessons from an ecommerce pure-play’s annual holiday-season venture into print. Here are three key takeaways from this blog post about online photo printing and photo products seller Snapfish’s holiday catalog, written by Bill LaPierre for Datamann’s blog.
CoffeeTable Sees Major Rewards with Loyalty Program
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
3 Ways to Merchandise via Site Search
Site search might be one of the most important tools on your site to land a customer, especially during the holiday season. Here are three things you can do right now to land that sale.
Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy
Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that
Case Study: Orvis Moves to Multichannel Media Production System
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft