Pier 1 shelves catalog

| Jim Tierney

Maybe Pier 1 isn’t meant to be in the direct business. The home furnishings and decor retailer announced in June it was shuttering its three-year-old

It takes a village

| MCM staff

When Tracy Amiral realized that the new postal rates would increase her fall mailing costs 38%, her first reaction was to whine. Amiral, general manager

FALL or NOTHING

| MCM staff

The harsh new postal rates imposed in May are three months old. Mailers should be used to them, right? Think again. Many are still reeling and figuring

Tips for Testing Magazine Lists

| Jim Coogan

Looking to test magazine subscriber lists? Jim Coogan of Catalog Marketing Economics has a tip: if you test the direct mail sold and direct-to-publisher selects, better results will come.

Sporting Life Launching Website

| Jim Tierney

To extend the Sporting Life brand beyond geographic limitations, the Toronto-based retailer of sporting goods, athletic wear, footwear, and fashion will this fall open an e-commerce site.