10 Common Mistakes That Hurt Lists
Speaking earlier this month at MeritDirect’s business mailer’s co-op, Singleton listed the following 10 common mistakes that potentially lead to ineffective promotions:
Speaking earlier this month at MeritDirect’s business mailer’s co-op, Singleton listed the following 10 common mistakes that potentially lead to ineffective promotions:
Futurist Don Libey sees signs of an economic slowdown in the second half, but he advises catalogers to maintain circulation habits.
After 27 years of selling its high-end office supplies through a showroom in Utah and 11 years on the Web, ABC Office has finally entered the world of catalogs.
A “vacant” address does not always mean no one is doing business there. Many factors come into play with the U.S. Postal Service’s vacant designation, so mailing to addresses on that list can be beneficial in business-to-business mailings.
Every single direct marketer should be testing a zip model, either for selection or suppression, to increase performance of their prospecting. Research done by Lenser showed that the 80/20 rule can run as high as 80/30 with the right zip model.
Let’s face it
You should have a different prospect catalog that is different from the one you send to your customers
White Plains, NY
White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.
Private equity firm Sun Capital Partners yesterday acquired food gifts catalog Hickory Farms.