How Cross Channel is Crossing Over
Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It
Catalog
Study: B2B Purchasers Demand B2C Ecommerce Experience
A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.
Horrid Holiday Website Crashes Hold Lessons for Retailers
No one wants to get caught with their site down at precisely the moment when the money is rolling in, considering that shoppers can easily take their credit cards elsewhere with the click of a mouse. How can you be sure your website won
Rates for Standard Mail Flats Might Go Up Even Higher in 2013
Rates for standard mail flats
ACMA Survey Says Print Catalogs Still Important to Consumers
Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.
Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.
Video Tips: Preparing for the Holiday Shopping Season
While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.
Postal Rates Up 2.57% in 2013
Postal rates for standard mail flats will increase 2.57% effective Jan. 27, 2013, pending approval from the Postal Regulatory Commission.
Online Sales Tax Will Create Ecommerce Chaos
Steve DelBianco, executive director of NetChoice, said there is “big momentum” for federal legislation that would allow states to require online retailers to collect sales tax
How B-to-B Marketers Build Online Business
Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.