If you’re testing names, how do you know you selected the right list? At a session titled “Maneuvering Through the Merge/Purge for Best Response Rates” at the Annual Conference for Catalogers and Multichannel Merchants (ACCM) in Boston last month, Lane posed five questions mailers should ask of every list test.
Besides the
As consumers continue to grow taller and increasingly wider, there
Henry Schein has gobbled up another company. The Melville, NY-based medical, dental, and veterinary supplies merchant on June 4 announced an agreement to buy the full-service and special markets businesses of New York-based Becker-Parkin Dental Supply Co.
Although Aerosoles has had a print catalog since 1992, the company
The May 14 postal rate hike may inspire some catalogers to consider alternate delivery options. At least that’s what one direct-to-door delivery service provider is hoping.
Forty percent of catalogers are considering cutting their overall circulation in response to last month’s postal rate hikes, according to an exclusive Multichannel Merchant survey
Walter Drake is celebrating its 60th anniversary this year, but the old dog has at least a few new tricks
As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type of increase
In the 16 years he has run Duluth Trading Co., founder/CEO Steve Schlecht has learned a lot about traveling, and he wants to share his wisdom