In its 97 years in business, Blair Corp. has been through a lot. The apparel and home goods merchant has gone from loose-sheet mailers to bound catalogs, from housecoats to careerwear, from targeting mature consumers to chasing baby boomers.
But after 14 consecutive quarters of sales declines, Blair needs to change its course.
Think of it as the catalogers’ equivalent of first you get mad; then you get even. When they learned, in late February, that the postal rates for Standard
When Market Snapshot focused on the men’s apparel catalog market in 2005 and 2006, appeared in the headline each time. If we weren’t so reluctant to repeat
Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.
We at Lenser recently had several clients begin the planning process for launching a second or third catalog title, seeking to extract ever more value out of their housefile and eager to present the market with an attractive new brand.
The Postal Regulatory Commission (PRC) agreed on Friday that catalog mailers deserve a break
Boston–Direct Marketing Association president/CEO John A. Greco Jr. wants to make it clear that he is not opposed to separate organizations popping up to help the catalog industry.
Boston–During his Tuesday morning keynote address, L.L. Bean chairman and former president Leon Gorman recalled his grandfather
Boston–During Monday afternoon
The finger-pointing has escalated between the American Catalog Mailers Association (ACMA) and the Direct Marketing Association. In a letter to DMA president/CEO John A Greco Jr., ACMA president Hamilton Davison took Greco to task for his comments last week