Catalog
The Changing Mailing Landscape: 2007 Postal Rate Case
There is a wealth of advanced data management/integration solutions mailers should be using to reduce or eliminate unproductive duplicates being mailed. For example, for every 1 million records mailed, if 1% duplicates are mailed, that is 10,000 duplicates, and if the advertising cost is $.50, that is $5,000 in wasted advertising.
Optimize Your Contact Strategy For Higher Response Rates
Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one too many times.
Q&A with DMA Chief John Greco
Last week MULTICHANNEL MERCHANT
New Kid in Town: the American Catalog Mailers Association
Born out of the frustration with skyrocketing postal rates, an advocacy group formed in April promises to fight in Washington for print catalogers.
Prospecting: To Mail or Not to Mail, Part Two
Once we achieved our goal of suppressing the known bad zip codes and undesirable renters, we realized there was another step we could take to help weed out the less desirable names.
Walter Drake Launches Outdoors Spin-off
Walter Drake is celebrating its 60th anniversary this year, but the old dog has at least a few new tricks
Prospecting: To Mail or Not to Mail
In order to effectively prospect, you typically need to decide not only who to mail, but also who not to mail. By bringing in only your top prospecting sources on the front end and then applying several suppression techniques on individual names, you are able to greatly increase the performance of your prospects. The end result is that your prospecting metrics will naturally increase and you reducing your overall costs by suppressing the non-performing names
As LTL Rates Go Up, It’s Time to Revisit Your Contracts
Many less-than-truckload (LTL) shippers do not fully understand how much they are overspending. With the right tools and guidance, however, they could cut their LTL expenses by 10%-20%.
Bass Pro Shops Launches Women’s Apparel Spin-off
Bass Pro Shops is not just about rugged outdoorsmen, and it wants women to know that.