Use your co-op databases to flag the households with zero purchasing activity in the last six months, nine months, or 12 months. The co-ops can profile your house file and identify those households that have had zero mail order transactions across all the members of the database.
For merchants of gifts and collectibles, when you give, they receive. And during the past two years they’ve been receiving more names of people who have
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
Having a child changes your life in many ways, but for Andrea McGinty, impending motherhood inspired her to give birth to a new business. When she was pregnant with her first child and surfing the Web for baby products, she discovered that there weren’t many unique items. What’s more, the goods that did interest her were from overseas companies. So she decided to start importing baby merchandise and selling it online and, eventually, by catalog.
A steep postal rate hike in 1991 sent catalogers scurrying for cost-cutting options. I called my production guy in, recalls Steve Tamke, who at the time
Rich Lloyd, president of women’s apparel cataloger Peruvian Connection, says last year’s relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company’s catalog.
Anybody with a penchant for fine pens knows A.T. Cross. What some writing enthusiasts may not know is that the 161-year-old brand has a catalog. The Lincoln,
Creating the perfect catalog is the Holy Grail for mail order marketers. Even a merchant of scholarly books on Near East and biblical studies may need
After 17 years of flying the friendly skies, SkyMall is hitting the road. The co-op cataloger, whose print book is distributed via airplane seat pockets,
You might not think that the humble clothes hanger would make for a successful catalog/Web business. But former stockbroker Devon Rifkin does. He founded