Live From The Direct Media Co-op: DMA Fears Do-Not-Mail Legislation
With the impact of user-generated content such as blogs and YouTube at consumers’ fingertips, the future of direct mail is still The Direct Marketing Association’s biggest concern.
Catalog
New Title a Trip for Duluth Trading
Steve Schlecht, founder/CEO of Belleville, WI-based woodworking tools cataloger Duluth Trading Co., wants you to come along on a trip around the world with the company
Investor Group Buys Wisconsin Cheeseman
An eight-member investor group bought food gifts cataloger Wisconsin Cheeseman on April 18.
Using Segmentation as a Competitive Advantage
Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, and messaging by combining value, life cycle, and demographic data to identify the unique segments within their customer base. Once identified, marketers can then develop differentiated and relevant customer treatment strategies.
Best Buy, Microsoft Partner on Vista Catalog
Best Buy and Microsoft teamed up in February to launch a catalog featuring the latter
Blair’s First-Quarter Sales Down 26%
First-quarter net sales at apparel and home decor cataloger Blair Corp. sank nearly 26%, to $76.1 million
Quick Tip: Optimizing House Flies With NCOA
With the proper offer, using National Change of Address (NCOA) to optimize your housefile can be a very powerful tool.
Catalog Group Files for Standard Mail Rate Hike Delay
(Direct) The Coalition of Catalog Mailers (CCM) filed a motion with the Postal Regulatory Commission (PRC) on Thursday to delay implementation of the new Standard Mail flat rates.
SkyMall Launches In-Home Catalog
SkyMall, the co-op catalog distributed via airplane seat pockets, will mail its first in-home catalog next week to about 500,000 homes
New Life Launches Lotus Touch Spin-off
New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.