Catalog Copy: Is Friendly Rhetoric the Right Move?
Repeating a mantra every one of us should be reciting like an every day: We’re deep in the Internet Era, and whether we have become slaves, admirers,
Catalog
Market Snapshot: Some Stalling Within Universe of Car-Catalog Buyers
The automotive market has been crawling in reverse for the past few years, judging from the number of active buyers available for rental or exchange.
Grainger Launches Plumbing Catalog
Continuing its push to delve deeper into its product lines, maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog
Softening the Blow
No matter how much you read about the expected postal rate changes, if you’re like most other mailers you’re still seeking the answer to one question:
Catalog Tracker: Sharp Drop in January Mail
Last year January set the tone for overall year-over-year catalog volume. Catalog Tracker, a service of Greenwich, CT-based marketing services firm Direct
Paper Update: Higher Postage Could Mean Lower Paper Costs
Historically the second quarter has been the weakest for paper mills and printers alike, says Dave Norman, director of purchasing for Menomonee Falls,
The Future of Flats
True or false: The U.S. Postal Service’s proposed rate changes, scheduled to take effect May 14, will change the way catalogers prepare, sort, and drop
Coldwater, Orvis Name New Presidents
Cataloger/retailers Coldwater Creek and the Orvis Co. have both promoted insiders to the position of president