Catalog
Reviewing Best Practices to Cope with the Rate Hike
At the New England Mail Order Association (NEMOA) spring conference last week in Cambridge, MA, the biggest out-of-session discussion was how to mitigate the effect of the U.S. Postal Service’s upcoming rate increase.
Can You Trust Your Test Results?
Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.
Live from NEMOA: Resilient Catalogers Will Survive
Cambridge, MA
Live from NEMOA: Washington Still Needs to Understand Rate Increase Impact
Cambridge, MA–Even if the catalog industry cannot avoid the U.S. Postal Service’s rate increase, which could be as high as 40% for some catalogers come May 14, New England Mail Order Association members said the industry cannot afford to take its foot off the gas pedal
Live from NEMOA: Talk of Postal Hikes Kicks Off Conference
Cambridge, MA–The New England Mail Order Association (NEMOA) spring conference is usually a relaxed, happy event. This year, though, the conference opened on a serious tone, as attendees discussed ways to mitigate the postal rate hikes
Grainger Unveils Plumbing Supplies Catalog
Continuing its push to delve more deeply into its product lines, Lake Forest, IL-based maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog devoted to plumbing products and supplies in March.
Postal Board Approves Majority of Rates for May 14 Implementation
The U.S. Postal Service Board of Governors (BOG) approved on March 19 the majority of the recommendations issued by the Postal Regulatory Commission (PRC) regarding the pending rate case.