It’s the same message the Direct Marketing Association has often delivered to its List and Database Council membership, but one Markus Wilhelm says bears repeating.
If mailers do not comply with the DMA’s mailing guidelines, the industry will face further regulation.
For history and war buffs, there is a new catalog that might be just right
for you. Mailer Historic Aviation has launched a spin-off called Military Issue
In its fourth-quarter statement released March 6, women
Annual sales at Gaiam, a manufacturer/marketer of
Plow & Hearth will likely phase out its recently launched Madison Place spin-off title by the end of parent company 1-800-Flowers.com
The past holds the keys to the future
Performance of a customer or prospect list is a function of many different factors: from what sources and through which channels the names were acquired; the degree to which customers have recently purchased; and how well the list is nurtured with reasonable contact frequency and kept clean from undeliverable addresses.
While the U.S. Postal Service Board of Governors (BOG) considers the 700-page rate case recommendation from the Postal Regulatory Commission (PRC), the Arlington, VA-based Mailers Council is asking
In advance of the pending postal rate increase, Merrimack, NH-based gifts and gadgets cataloger/retailer Brookstone has merged its Hard-to-Find Tools and Brookstone catalogs into one book
The U.S. Postal Service Board of Governors (BOG) won’t vote this week on the
Postal Regulatory Commission’s recommendations regarding the pending rate
case,