Can Joining a Co-op Database Actually Hurt Response and Loyalty?
We recently set out to quantify the impact on one of our client
We recently set out to quantify the impact on one of our client
How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign or whatever you do to attract business).
Industry associations are urging their members to fax the U.S. Postal Service
Home Depot has reorganized several units, leading to layoffs and the consumer direct division being absorbed into the merchandising group
As you no doubt know from MULTICHANNEL MERCHANT’s ongoing coverage and Webinars, the pending postal rate case is expected to be approved
A business-to-consumer marketer, Express Medical Supply sells urology and ostomy supplies, as well as more general home healthcare merchandise. The Fenton,
The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.
Office-supplies catalogs don’t mail just to offices anymore. With the growth of home businesses, merchants of office furniture, toner, software, paper,
Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 no small task, given that the service of Greenwich, CT-based
On Feb. 26 the Postal Regulatory Commission (PRC) issued its recommendations on the rate case filed by the U.S. Postal Service last May.