Build and Nurture Your Opt-in House Prospect List
Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.
Catalog
Quick Tip: Reusing Co-op Names
If you have specific co-op database models that consistently perform well above your prospecting breakeven threshold, consider reusing unique names from those models in your next drop if your circulation plan calls for additional prospects.
USPS Gets Moving with Move Update Revisions
Postmaster General John Potter announced that the U.S. Postal Service plans to revise the agency
May 6 Looks to Be the Date for New USPS Rates
There is only a
Quick Tip: Always Double-Check Inkjet Simulations
Making a list and checking it twice: That
Five Advanced Database Marketing Techniques to Boost Your Business
Direct marketers are facing more challenges than ever before. Increased competition, new media channels, and a pending USPS rate increase are creating an environment in which traditional, tried-and-true list selection techniques that worked well in the past are failing to produce the ROI expected by chief marketing officers today.
Home Depot Tests Home Decorators Store-within-a-Store
The Home Depot will test a store-within-a-store concept with its Home Decorators Collection catalog.
Live from Catalog on the Road: Be Hesitant in 2007
Cambridge, MA–During his 30 years in the list industry, Millard Group president Ben Perez has approached the catalog market with a glass-half-full attitude.
Live from Catalog on the Road: The Good, the Bad, and the Oversize Tops
Cambridge, MA–Apparel cataloger/retailer Urban Outfitters went with the trends last year: It replaced the flared bottoms and tight tops it had been offering young women with
Movies Unlimited Cobrands Catalog with Cable Network
DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog.