Channel Integration

Report: NBTY for Sale

| MCM staff

Manufacturer/marketer NBTY, the parent company of the Puritan’s Pride nutritional supplements catalog, has hired Bear, Stearns & Co. and Bank of America Corp. to advise it on a possible sale, according to reports.

The Case for Voice-Driven Tech in the DC

| Scott Yetter

Warehouses are experiencing remarkable increases in productivity by taking paper and RF scanners out the hands of their workers and giving them headsets with microphones instead. These distribution centers have learned that voice-driven logistics technology really works, even in the noisiest, harshest environments.

Call Evaluations Help Lillian Vernon Get its Upsell Program Down Pat

| MCM staff

For several years contact center agents at cataloger Lillian Vernon spent a portion of every phone call offering promotions or upsells to customers. Some of these offers were for Lillian Vernon products or services, but periodically Lillian Vernon partnered with a third party and offered that company

Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database

| Tim Parry

Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.

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