Quick Tip: Don’t Discard Your Marginal Lists Yet

| Matt Morton

With the pending postal rate increase coming in May, it is more important than ever for mailers to use every tool possible to squeeze the best performance out of each prospect. If you are fortunate enough to have a buyer file list that is in demand from other mailers, take the opportunity to set up exchange agreements for list continuations whenever possible.

Bad Year, Better Fourth Quarter for Eddie Bauer

| MCM staff

Fourth-quarter direct sales at Eddie Bauer Holdings, the parent company of Redmond, WA-based apparel and home goods cataloger/retailer Eddie Bauer, inched up slightly, to $94.3 million up from $94.1 million for the same period last year.

Mixed Bag For Golfsmith

| MCM staff

For the fourth-quarter ended Dec. 30, sales for Austin, TX-based golf equipment cataloger/retailer Golfsmith increased 4.5%, to $75.0 million, up from $71.8 million for the period in 2005.

Good News For J. Crew

| MCM staff

New York-based apparel cataloger/retailer J. Crew had plenty of good news to report from its fourth-quarter and fiscal 2006 financials. v