If at first you don’t succeed, try, try again: Guitar Center certainly took that adage to heart in its efforts to acquire South Bend, IN-based The Woodwind & the Brasswind. In late January, though, its purchase of the multititle mailer was approved
The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.
No, we’re not suggesting that you break out the Christmas decorations and deck the halls just yet. But if the fourth quarter is your make-or-break season,
Identifying the next big thing in the software world is always a dicey proposition. Too many have proven to be either short-lived fads or expensive sidetracks,
Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple:
Fourth-quarter weakness at Musician’s Friend kept Guitar Center from posting larger gains, but at REI it was nothing but blue skies and solid growth
Many high-tech firms experience an interesting phenomenon: Executives go to meetings to make a point. They don
Fourth-quarter sales for Merrimack, NH-based tools and gadgets merchant Brookstone rose 13.3%, to $256 million, for the three months ended Dec. 30.
Fourth-quarter direct (catalog and Internet) sales for Plano, TX-based general merchant J.C. Penney Co. sales decreased 1.2% for the period ended Feb. 3.
Both medical, dental, and veterinary supplier Henry Schein and computer reseller PC Mall can boast of year-over-year sales and income gains.