Movies Unlimited Cobrands Catalog with Cable Network
DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog.
Channel Integration
Five Steps to an Optimized Customer Experience—and a Stronger Brand
Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer
5 Steps to Ensure List Income Success for 2007
List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.
How to Better Segment by Recency
Want to know a better way to segment by recency that makes your life easier? Most circulation professionals know how important segmenting by recency is, but in our estimation, most are not executing this segmentation in the best way possible.
Four Ways to Improve Marketing ROI Through E-mail
Have you made your New Year
January Sales Roundup
January brought a mixed bag of financial results for the publicly traded companies tracked by MULTICHANNEL MERCHANT.
New Chairman, Initiatives for J.C. Whitney Parent
Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin
Venus Swimwear to Expand Retail Efforts
Golden Gate Capital is wasting little time in its plans to expand recently acquired cataloger Venus Swimwear.
Penney Signs with the Polo Team
Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.
Don’t Let Others Tattle on You: Report Your Unsafe Products
Recalls of defective products are costly undertakings, especially when potential adverse publicity is considered in addition to the money actually spent on returns, repairs, or exchanges of the products.