Big Reorg for BabyUniverse

| MCM staff

BabyUniverse, a Jupiter, FL-based Internet content, commerce, and new media company for the pregnancy, baby, and toddler market, recently announced several changes to its organizational structure.

Gift Recipients and Ship-tos Provide January Sales Opportunity

| Michelle Farabaugh

The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.

The 10 Days of Christmas: Maximizing Holiday Sales Dec. 15-25

| MCM staff

By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.

Two More Sharper Image Execs Out

| MCM staff

On Nov. 9, a little more than a month after founder Richard Thalheimer was forced out at Sharper Image Corp., president/chief operating officer Tracy Wan and executive vice president/chief financial officer Jeff Forgan resigned