Waking the dormant
Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers
Channel Integration
New life for Lillian
In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his
CDW buys its way into IT services market
For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1
S&S helping curb kid obesity
There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every
Naturalizer’s brand makeover lifts sales
One look at the revamped Naturalizer catalog and it’s clear that these are not your mother’s Naturalizers. The St. Louis-based manufacturer/merchant of
Caught in the Net
A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in
Creativity Comes Alive
The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself
A hopeful holiday
Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,
More Predictions of Strong Holiday Sales, but…
Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic
Financial Reports: IAC, Blue Nile
The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.