To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful
Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.
Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves
A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.
Fruitcake is not and has never been one of our favorite things. But we have to give The Swiss Colony credit for at least trying to make the dubious delicacy palatable by combining it with chocolate.
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn
‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to … Continue Reading →
Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.
Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.