Harry and David Holdings Ends Year Just Shy of $600 Million
For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%
Channel Integration
No Cause for Celebrations: Lillian Vernon Shutting Spin-off Business
When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to
Calculating the Impact of Advanced Data Hygiene
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn
The Future of Insert Marketing, Part 2
Some thoughts and reflections on insert marketing
Three Trends That Will Transform Your Loyalty Strategy
As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
Blyth Restructures into Multichannel and Direct Selling Units
After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.
Front End Also Presents Challenges with In-Store Pickup
Implementing a
Separate but Equal: Warehouse and Labor Management Systems
Recent advances in warehouse management systems (WMS) and time and attendance (T&A) systems provide many benefits in inventory control, distribution operations, and personnel administration. They also provide an opportunity to obtain files that you can use to comply with certain labor management requirements. But though labor management is a key means of cutting costs and improving service, it is usually given a low priority during implementation of WMS and T&A systems.
How Much to Budget for Database Marketing vs. Lead Generation
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.