Get to the Source of Your Online Leads
When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from
Channel Integration
August Sales Roundup
August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company
Future Trends in Interactive Marketing (and the Future is Now) – Part 2
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
Avoiding Mistakes in a Multichannel Environment
Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees
Office Depot Makes Eastern European Acquisition
Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.
MULTICHANNEL INVENTORY: What You Need to Know
It sounds like a sci-fi trilogy: Past, present, and future merge to provide a single, optimal inventory experience. Multichannel merchants manage inventory
Deals on upswing in second quarter
It was a busy second quarter, with 19 deals completed, significantly more than the dozen finalized during the same period last year. Because the transactions
Refine with online data
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
Wanamaker’s, the Wish Book, and the Web
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
Yankee Candle buys, and maybe sells
The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer