21st ANNUAL MULTICHANNEL MERCHANT AWARDS
We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been
Channel Integration
BEYOND SCHEDULING
Optimization is not just for search engines. The latest buzzword to hit the contact center scene is workforce optimization, which some describe as workforce
Gifts Title Coming From Restoration Hardware
Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.
Road Runner Sports Races Towards Retail
San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.
Nordstrom To Expand Cedar Rapids DC
Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.
Multichannel Campaigns: Filling in the Gaps in Your Data
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
Custom Prospect Database Solutions – Technology Implications
In the third installment of this four-part series on building custom prospect databases, we’ll discuss how customized consumer prospect database systems require changes in how we leverage and apply technology to the process of customer acquisition. Specifically, we’ll explore where prospect databases are hosted and maintained, how data consolidations work if the house file is integrated in the prospecting solution, and how and by whom the “rental” data are accessed.
Future Trends in Interactive Marketing (and the Future is Now) — Part 1
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.
Focus Your Direct Response Marketing for Lower Costs and Higher Response
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”
Analysis Without Numbers: Perspectives Learned from Sudoku
Sudoku starts very much like marketing analysis: We have some but by no means all the data to solve the problem