Live from DMA05: Manage That Merchandise

| Melissa Dowling

Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.

Forecasting Profits

| Margery Weinstein

Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.

Taking Credit

| Margery Weinstein

Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer

Toy Story

| Mark Del Franco

The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies

LOYAL SUBJECTS

| Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they

The Answer Is in the Data

| David Ehrenthal

An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company

The Price Is Right

| Leila Griffith

I recently had a yard sale, the first I’d ever held on my own. Most of the items were priced from 25 cents to $10. I was enjoying particularly lively

Promise privacy and security

| Jerry Cerasale

Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time