Not only can in-store mobile serve as a bridge to bring ecommerce into the store, it can also provide unprecedented visibility to enterprise data such as inventory, turning the store into a hub of cross-channel convergence that unites the mobile, ecommerce and brick-and-mortar worlds.
Unfortunately, clicks don
The variety of systems multichannel merchants rely on has expanded significantly in the last few years, expanding beyond the traditional order management, eCommerce, POS, fulfillment and database management and analysis applications to include everything from enterprise email management and demand forecasting to site search tools and content management platforms. Add to this the need to support social media, mobile commerce, and often a supply chain solution, and it
The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives.
Camardo, whose seasonal workforce explodes from 170 to 1,400 employees during Christmas and Valentine
The Operations Summit speakers include representatives from some of the best merchants in the industry including Rue La La, Zazzle, Vermont Teddy Bear Company, Calendar Club, Backcountry.com, Replacements, Levenger, Eckler
Avoid these 10 mistakes in the system selection and acquisition process and make the changes you are seeking changes for good.
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
Brian Dunn has resigned as director and CEO of Best Buy. Dunn’s resignation came just two weeks after the electronics merchant announced plans to close 50 big box stores, open 100 Best Buy Mobile stores and grow its online business.