More Order Fulfillment Could Be Outsourced: Report

| Jim Tierney

E-commerce and multichannel retailing are placing greater demands on order fulfillment practitioners, according to a new study released by third-party logistics provider Saddle Creek Corp. The E-Fulfillment Trends Report focused on how companies address …

Marketers Recommend a Google+ Presence

| MCM staff

Are you ready to build your Google Plus page? On Monday, Google announced it had opened Google+ Pages, which had been available to businesses by invite only, to global brands worldwide. Marketers say Google+ will be good for the SEO benefits, and the intimacy of a smaller crowd.

Will Google Wallet Make NFC Mainstream?

| MCM staff

Mobile payments was a hot topic at the Mobile Shopping Fall forum on Oct. 18. Near Field Communications was on several speakers’ minds, and they wondered if the launch of Google Wallet will help make it mainstream.