How to Create a Blended Acquisition Strategy
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values
Channel Integration
How to Negotiate Software Agreements
Let’s face it: Getting to the point of signing an agreement for a new order management, warehouse management or website system requires a massive amount
Crosschannel Retail Remains a Work In Progress
For the majority of retailers, cross-channel readiness remains a work in progress. Out of a possible 575 points, for instance, the retailers had a combined average of 320 points in an analysis of all touchpoints, including the web, mobile, call centers and in-store. This clearly demonstrates that providing a satisfying and consistent experience across all channels remains a daunting task
Silverpop’s Loren McDonald Shares Email Marketing Trends
What are the latest trends in email marketing? Multichannel Merchant editor-in-chief Melissa Dowling and senior writer Tim Parry sat down with Silverpop vice president-industry relations Loren McDonald at the Shop.org 2011 Annual Summit to find out what’s changing in email marketing, and why retailers should adapt to better connect with customers in that channel. Here are three videos Dowling shot of McDonald at the show.
Brand, Loyal Customer Base Keep Country Curtains Relevant
Country Curtains was
Bill Bass’ Lessons Learned in Cross-Channel Retailing
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
Catholic Company Does QR Code Correctly
Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.
Selecting the Right Payments Processing Platform
The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational
Are QR Codes on Catalogs Cutting It?
The idea behind the promotion is an excellent way to help drive emerging technology. Unfortunately, a sampling of catalogs that have come across my desk show the use of QR codes is poorly carried out.
Financial Clock Ticking For USPS
The Postal Service incurred an $8.5 billion net loss in fiscal 2010, compared to a loss of $3.8 billion the previous year. If the cash-strapped USPS can