Order Management Systems Directory 2011
2011 Order Management Systems Directory
Channel Integration
Incorporating pain-point analysis into product development and merchandising
When it comes to merchandising and product development, feeling your customers’ pain is a good thing. Viewing your products and overall brand experience
J.Crew Thinks Pink, Conservatives See Red
APPAREL MERCHANT J. CREW GOT SOME CONSERVATIVES IN A TIZZY this spring. In an April email to customers, J. Crew president/creative director Jenna Lyons
Industrial Supplies: New Pig and WESCO
GOLD: Catalog Channel New Pig, The Big Pigalog, 2011 New Pig’s award shelf must be getting heavy: The industrial cleanup supplies merchant is a perennial
PRC Approves Summer QR Code Promo
The QR code promotion that the U.S. Postal Service proposed last month has been given the green light by the Postal Regulatory Commission. The program offers a discount to catalogers who use
Merchants Need to Differentiate to Succeed
Brett Niemuth said merchants need to look at a different set of four Ps than they focused on in marketing school: Now it’s all about purpose, point-of-difference, persona and police.
Video: Brookstone Testing QR Codes
Brookstone is trying out QR codes on select products in 30 stores in the New York area, and has also placed them on the back cover of its May catalog.
Why Primal is More Powerful Than Ever
The radical changes in our world are actually heightening the influence of primal instincts on tribes and their individual members. Let’s look at the
Going primal: The future of strong branding
Human beings have always relied on one another to survive. From the dawn of man, we banded together to perpetuate our species, to meet basic needs such
Men’s Wearhouse Named Title Sponsor of The Experts Network Draft Preview Show
In partnership with The Experts Network (TXN) and Big Lead Sports, The Men’s Wearhouse NFL Draft Preview Show will be the first completely digital program to feature four of the biggest and most respected names in sports broadcasting