Losing My Taste for Harry & David
SHERRY CHIGER: When the holiday season rolled around, you could always count on receiving a Harry & David catalog featuring a luscious close-up of a fruit
Channel Integration
Will J. Crew Get a Better Offer?
Although TPG Group and Leonard Green & Partners have agreed to acquire J. Crew Group for nearly $3 billion, some believe the apparel cataloger/merchant may get a better offer.
Study Shows Mcommerce Customer Experience Needs Improvement
More merchants are getting their feet wet with mcommerce, but how well are they doing with the channel? The E-tailing Group’s First Annual Mobile Commerce Mystery Shopping Study, conducted in the third quarter, shows that merchants are doing some things right with mobile
Journeys Shares Lessons Learned from Mobile Launch
At the Mobile Shopping Summit in New York in October, John Tighe, director of ecommerce at Journeys parent company Genesco Retail, talked about the integration of m-commerce across all channels. Here are some of the lessons Tighe said he’s learned along the way.
Why Amazon.com Wants to Buy Diapers.com’s Parent
Amazon.com is spending $545 million to acquire Quidsi, the parent company of Diapers.com, for the same reason the online retailing giant paid $850 million last July to buy online shoe merchant Zappos.com. If you can’t beat them, buy them.
Step by Step: Ikea’s Email Registration Process
Furniture retailer Ikea has an email registration process that’s exemplary for its efficiency and ability to communicate the friendly, informal voice
How Gardens Alive! Is Digging a New Niche
For nearly a quarter century Gardens Alive! flew largely under the radar as a multititle mailer of specialty horticultural catalogs. That changed in 2008,
Email registration: best practice vs. common practice
Before you can communicate with customers and prospects via email, you have to capture their email addresses. But while you may think that the benefits
Go psychographic on your customers
The evolution of marketing is well documented. The success of AMC’s TV series Mad Men highlights and romanticizes the earlier days of mass marketing and
Orchard Brands On The Market
Since the news broke that multititle mailer Orchard Brands is for sale and that parent company Golden Gate Capital hired Moelis & Co. to find a buyer, industry experts are wondering what befell the $1.17 billion catalog business