ACCM Bonus: A Peek at Private Equity Options
Is private equity right for you? That was the subject of a session at last month
Channel Integration
J.C. Penney Slashing 2009 Capital Expenditures
Cataloger/retailer J.C. Penney is scaling back: According to further details of its 2009 bridge plan released on June 25, it will reduce capital expenditures from $1 billion in 2008 to $650 million next year.
Rug Designer Sues Williams-Sonoma
Multititle home goods merchant Williams-Sonoma reportedly got socked with a copyright infringement lawsuit on Wednesday.
Divers Direct Drops Print Catalog
Scuba gear merchant Divers Direct is dumping its print catalog.
One-to-One Requires a Unified Data View
Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren’t hitting the mark. Find out how to manipulate your data and make your campaign a winner
The Sportsman’s Guide Launches Boating Site
Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.
Quebecor Creates New Marketing Group
Montreal-based printer Quebecor World, which filed for Chapter 11 bankruptcy protection in January, announced on June 16 plans to merge its retail insert, catalog, direct mail, and Sunday magazine printing divisions in the U.S. into a new integrated marketing group.
How Postcards Drive Response
Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they
Customer Behavior: Make the Most Out of What You Know
Most merchants know how to capture customer data. But they fail to take it to the next step. Some ignore data hygiene, and others fail act on what they
Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message