Financial Report: Delia’s, Tiffany
First-quarter sales for Delia’s and Tiffany
Channel Integration
Profits Plummet at Chico’s
First-quarter net sales for women
Lillian Vernon Catalog Back in the Mail
Nearly two months after the personalized gifts merchant was acquired by Current USA, the Lillian Vernon catalog is back in the mail.
ACCM Bonus: Consumers Are in Control – Deal with It
We all know that the Internet has changed the marketing game. In his May 21 keynote address at the Annual Conference for Catalogers and Multichannel Merchants in Orlando, FL, last week, author Keith Wardell explained what marketers can do about it.
Why Matchback Allocation Can be More Miss Than Hit
A customer gets your catalog in the mail, goes online to research products further, and then goes to the store to make the purchase. So who gets credit for the sale, and why? Read some tips on matchback allocation from a few speakers at ACCM
Bits and Pieces Sold
Gifts and games cataloger Bits and Pieces
Live From ACCM: Power Forum Ponders the Multichannel Mystique
Orlando, FL–Multichannel merchants face a number of challenges these days — a slowing economy, rising shipping and mailing costs, and the increasing complexity of creating synergies between catalog, Web and store, to name a few.
Drive Web Traffic with Catalogs
Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?