Hotels at Home Adds Three
Hotels at Home, a publisher of in-room catalogs, in January launched titles and Websites for visitors at Fairmont Hotels, Homewood Suites, and L’Auberge du Lac Casino Resorts.
Channel Integration
Surprise Your Most Loyal Customers
How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.
Red Flag for Red Envelope?
Gifts cataloger Red Envelope is falling further into the red.
Sharper Image Replaces CEO Lightman
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steve Lightman is out of Sharper Image Corp.
More Layoffs, Likely Sale for Lillian Vernon
Things have gone from bad to worse for Lillian Vernon.
J.C. Penney Launches American Living
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney is unveiling the lifestyle brand, American Living.
The Next Big Thing: Advanced Analytics
Yes, models can help you predict response to a campaign. But you can also use them to learn more about the customer
The Truth About Marketing 2.0
Marketing 2.0. Is it a clich
Doing Matchbacks? Follow the Rules
OK, class, quick test: You mail a catalog, and 21 days later send a postcard. If the customers buys something on day 28, what fraction of that sale was postcard-driven?
Financial Reports: Abercrombie & Fitch, Jos. A. Bank, PC Mall, REI, Sharper Image, and Talbots
Net sales at Abercrombie & Fitch rose 13% for the fiscal year ended Feb. 2, while electronic gadgets merchant The Sharper Image reported lower total company sales for its fourth quarter and fiscal year.