January Sales Roundup
If January sales reports are any indication, 2008 is off to a slow start.
Channel Integration
Store Closures, Layoffs for Charming Shoppes
A shareholder group for Charming Shoppes a few weeks ago asked for changes at the multichannel plus-size apparel retailer, and it got them
Thoughts on Christmas Past
As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty
THE KEY TO Comailing
Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing
Clear It Out
Faced with a boatload of inventory after a lackluster holiday? You’re not alone. Many retailers fell well short of sales plans that were fairly conservative
How Road Runner Sports trains for holiday fulfillment
Given that the fourth quarter is the busiest time for most merchants, how well they prepare for the big season is crucial to success. Jennifer Melzer,
SHORT ORDER
The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,
Build brand through service
Brand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec
Talbots to drop Kids, Mens lines
The Talbots is turning its back on men and children. To better focus on its core women’s apparel business, the company announced Jan. 4 that it will drop