BabyUniverse Now The Parent Co.

| Jim Tierney

A year after BabyUniverse, an online marketer of baby/maternity products, merged with toys merchant eToys Direct, the combined company has a new name: The Parent Co.

ASAP’s New Direction: West

| Jim Tierney

When Automotive Specialty Accessories and Parts (ASAP) appointed Love Goel as new chairman of its board of directors nearly a year ago, he said:

Control Freaks

| MCM staff

A woman goes online in search of a new blouse. She’s not exactly sure of what she’s looking for, so she asks her sister to shop with her. Her sister thinks

FUNDAMENTALS OF MERCHANDISING

| MCM staff

Product is the lifeblood of your business So when was the last time you put any serious thought into the way you merchandise your catalog, Website, or