Channel Integration

Intelligrated CEO Says Multichannel Retail Drives Distribution and Fulfillment Evolution

| MCM staff

In a video blog from ProMat 2013, Intelligrated CEO Chris Cole reflects on conversations on the show floor. Key topics of discussion include the impact of multichannel retail on distribution and fulfillment operations and continued focus on upgrading aging equipment for increased productivity.

Read more: http://preview2.multichannelmerchant.com/videos/intelligrated-distribution-fulfillment-multichannel-evolution-0123tpp9/index.html#ixzz2IoyCGNoz

Social ROI is All About Strategy, Sharing and Data

| Todd Parsons

Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.

Report: Shoppers Open to Cross-channel Shopping

| MCM staff

Nearly half of online purchases in studied categories resulted from showrooming. Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.

Will Price-match Promise Help Boost Target?

| Tim Parry

If a customer buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.

Holiday Sales Figures Paint Conflicting Picture

| MCM staff

Sales figures from the 2012 holiday shopping season paint a conflicting picture of the robustness of consumer spending and its impact on the economy. Retail analyst Dana Telsey discusses the holiday season on CBS This Morning.

Putting Customer Lifetime Value to Work for Your Company

| Dan Roitman

Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.

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