There’s been considerable confusion in the industry regarding the new U.S. Postal Service’s delivery point validation (DPV) requirement going into effect on Aug. 1.
Some mailers are under the impression that a piece that is not delivery point validated will not be delivered, and that is not the case at all.
Most mailers could stand to segment their cooperative database selections to fine-tune prospecting. Here are two suggestions on how to do it.
MacKenzie-Childs is about to go on the selling block once again.
Apparel marketer Kellwood Co. yesterday announced it is acquiring Hanna Andersson Corp.
Richard Thalheimer is back in business. Less than a year after he was replaced as chairman/CEO of The Sharper Image Corp., Thalheimer has unveiled an e-commerce Website, RichardSolo.com.
At upscale apparel and decor mailer Neiman Marcus Direct, which includes the catalog and online operations for Neiman Marcus and Horchow and the Bergdorf Goodman Website, fiscal third-quarter sales rose 8.7%
May was not a kind month to most of the publicly traded companies tracked by MULTICHANNEL MERCHANT.
Catalogers must cut waste out of their circulation to fight the spiraling costs postage, paper and printing. A powerful tool for eliminating non-responsive names is to test the bottom of your house file reactivation models.
Sharper Image Ends 2006 with $60 Million Loss At $60.0 million, Sharper Image Corp.