Live from ACCM: “Power” Rangers Tell All
Boston–Monday’s Power Forum tackled several provocative topics, including how multichannel merchants can compete with the Wal-Marts and Targets of the world.
Channel Integration
Live from ACCM: When It Pays to Be Stupid
Boston–If your Web marketing consultant advised you to title one of your first blog posts
Keynote Preview: The “Voice of the Customer” Speaks
Do you know what it
ACCM–by the Numbers
Perhaps the Annual Conference for Catalog & Multichannel Merchants is best measured by the number of attendees expected to walk the show floor this year. Show organizers anticipate more than 4,500 participants
The Changing Mailing Landscape: 2007 Postal Rate Case
There is a wealth of advanced data management/integration solutions mailers should be using to reduce or eliminate unproductive duplicates being mailed. For example, for every 1 million records mailed, if 1% duplicates are mailed, that is 10,000 duplicates, and if the advertising cost is $.50, that is $5,000 in wasted advertising.
Q&A with DMA Chief John Greco
Last week MULTICHANNEL MERCHANT
Harnessing the Power of Predictive Analytics
Direct marketers constantly wrestle with the never-ending challenge of maximizing campaign response rates to generate more revenue.
Financial Reports: Penney, Design Within Reach
Penney Posts 13% Bottom-Line Boost J.C. Penney Co. reported a 13% increase in first-quarter net income, to $238 million. That follows a 22% rise in the bottom line during the first quarter of 2006, to $210 million. For the 13 weeks ended May 5, total …
Walter Drake Launches Outdoors Spin-off
Walter Drake is celebrating its 60th anniversary this year, but the old dog has at least a few new tricks
Financial Reports: Eddie Bauer, Harry & David
Higher Sales, Wider Loss for Eddie Bauer First-quarter direct sales at Eddie Bauer Holdings increased 16.5%, to $63.6 million for the three months ended March 31. Total first-quarter revenue rose 10%, to $214.0 million from $194.5 million. Same-store …