Knights Direct Calls Up Efficiencies
Have you ever purchased a piece of technology but felt you weren’t getting all you could from it? That was the case at Knights Direct. The parent of the
Channel Integration
List and Data Strategies: Using Co-ops to Optimize Rented Lists
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
World-wide Peruvian Connection
Rich Lloyd, president of women’s apparel cataloger Peruvian Connection, says last year’s relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company’s catalog.
Brave New Catalogers: The Art of Chocolate
Cincinnati entrepreneur Bill Sands is pairing his passion for artisan chocolate and fine wine into a business venture that includes a store, a Website,
Financial Reports: Redcats USA, Office Depot, PC Connection
First-quarter results for Redcats USA, Office Depot; third quarter’s the charm for PC Connection
Somber Times for Celebrate Express
To cut costs and slow the company
Identify Crossover Buyers in House File Segmentation
Are you automatically dropping off your older buyers, suppressing them from your mailings perhaps after 24 months of inactivity, perhaps after 36 months or longer?
Developing Business Rules for Matchback Allocation
With the flood of web buyers arriving without source codes, matchback analysis has become the methodology for reading results. Matchbacks are simply matching the mail file of the circulation with the response file of orders received during the life of the catalog being measured.
Financial Reports: Amazon, Brookstone, Overstock.com
First-quarter net sales at Amazon.com (Nasdaq: AMZN) topped $3 billion.
Investor Group Buys Wisconsin Cheeseman
An eight-member investor group bought food gifts cataloger Wisconsin Cheeseman on April 18.