Quick Tip: Use E-mail Subscriber Status to Improve Catalog Response
When it comes to e-mail as a marketing channel, determining the relative value of a contact to whom you can promote via e-mail vs. one to whom you cannot is pretty simple; it
Channel Integration
The Changing Mailing Landscape: 2007 Postal Rate Case
Catalogers and multichannel retailers are facing a number of key issues in the marketplace. But the one issue that is currently on the minds of all who mail flats and catalogs is the huge postage increase scheduled to be implemented May 14. Unless the Postal Rate Commission reduces its proposed increase to flats mailers (which, if it occurs will most likely not happen until sometime after May 14), most flats mailers will see postage increases that will exceed 20%.
Should Catalogers Prospect Direct-to-door?
Many catalogers are questioning how they will use catalogs to prospect once the U.S. Postal Service’s rate increase takes affect next month. One San Antonio-based direct marketer thinks it could have an old-fashioned sounding solution
Boston Proper Makes It “Sexy”
Michael Tiernan built Boston Proper, a cataloger specializing in
Survey: Good DM Candidates Hard to Find
Almost a quarter of direct marketers surveyed by an Owatonna, MN-based headhunter are finding it
Blair’s First-Quarter Sales Down 26%
First-quarter net sales at apparel and home decor cataloger Blair Corp. sank nearly 26%, to $76.1 million
Neiman Marcus on IPO Rumors: “No Comment”
Eighteen months ago, an investor group led by Texas Pacific Group and Warburg Pincus took luxury goods merchant Neiman Marcus Group private in a $5.1 billion deal. Now rumors are circulating that the luxury merchant may be preparing to file for an initial public offering
Ashford.com Sold for $400,000
Private holding company Luxi Group has acquired online jeweler Ashford.com for $400,000.
Record 2006 for Jos. A. Bank Clothiers
It was a stellar fiscal 2006 for Hampstead, MD-based cataloger/retailer Jos. A. Bank Clothiers.
The Software Corner
The director of Ventnor, NJ-based consultancy Marketing Systems Analysis, Ernie Schell takes a quarterly look around the changing software landscape for MULTICHANNEL MERCHANT/OPERATIONS + FULFILLMENT.