Catalog merchants need to learn the new rules for mailing Web buyers profitably to manage the flood of business coming through the Web. And pure web merchants will gain a huge advantage other Web marketers if they learn to circulate catalogs to their buyers
Behavioral data is just what it seems
Who says Friday the 13th is unlucky? Officials for Seattle-based sportswear manufacturer/marketer Cutter & Buck announced on April 13 that the company has agreed to be acquired by Stockholm-based New Wave Group
It’s official: Weehawken, NJ-based Hanover Direct is a privately held company has completed its going private transaction with Chelsey Direct
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
March presented a mix bag of direct sales results for the publicly traded companies tracked by MULTICHANNEL MERCHANT. The
Pet supplies cataloger Revival Animal Health is expanding its presence in the bird market. It acquired Great Companions
New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.
Behavioral data are just what they seem
With the upcoming postal increase, more and more mailers are looking to insert media for cost effective customer acquisition programs. These vehicles go well beyond the typical package inserts and blow-ins to include shared mail, FSIs, and catalog insertion programs. To compete with the increasingly competitive market of not only catalogers but e-tailers and retailers, mailers are realizing that they need to incorporate this medium into their circulation plans.