Fifth Gear Expands Operations in Northeast U.S.

| MCM staff

Fifth Gear, a provider of outsourced order fulfillment services, has expanded operations with its lease of a 115,000-square-foot fulfillment center in Hazleton, Pennsylvania. Fifth Gear specializes in services for direct retailers in the ecommerce and catalog channels including order fulfillment, contact center support, ecommerce technology and marketing services.

Neiman Marcus, Inc. Reports March Revenues

| MCM staff

In the five-week March period, comparable revenues in the Specialty Retail Stores segment, which includes Neiman Marcus Stores and Bergdorf Goodman, increased 7.0 percent. Revenue growth trends were the strongest in the Company

Five Tips to Sell Social Media to Skeptics

| Paul Gillin

The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.

Two U.K. systems hit U.S. shores

| Ernie Schell

It’s not exactly a British invasion, but in the past year two U.K.-based vendors of multichannel order management and fulfillment software, MNP and Omnica,

Linda Spellman: 2011 MCM Awards Judge

| MCM staff

Judge: Linda SpellmanCompany and position: Vice President, CRM and Direct Marketing at Carter’sYears as an MCM Awards judge: 8 Q&A How would you describe your job and what you do? I manage the optimization of the overall customer contact strategy for …