Lists & Data - Business
How to Outlast the Do-Not-Mail Movement
As if direct marketers didn
A Delicate Balance: Privacy and Personalization
Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.
Seal the Deal with Triggered E-mails
You send triggered e-mails to customers who experience a lifestyle change. That
Clean Up Your Act (Before You Use a Co-op)
Unhappy with the data you
The Rise of the Stochastic Model (What’s That?)
What is a stochastic model and how can it help you keep your customers?
Yankee Candle Learns From Matchback Analysis
The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
E-mail Lists Are Not Overpriced
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
Getting the Big Picture With Web Metrics
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
Show Me the Data: Do You Know Your Customers’ Channel?
Do you know how your customers found you